On inspiring people to find their style—and keeping it real

Tony: How do you keep it real as a content creator?

Jesper: It's pretty simple. I love clothing and inspiring others to find their style and figure out what they like. But, if you're not passionate about what you do as a content creator, you'll burn out.

Tony: As you become more successful, do you have to say no more—and does passion keep you from selling out?

Jesper: Yes, I get more offers as I've become more successful. And that's also from brands I don't see myself working with but who offer a lot of money for the partnership. But what's worth more, money here and now or authenticity? For me, it's the latter.

It's not my passion for clothes that keep me from selling out—it's having found my purpose.

Tony: So, your passion grew into a purpose?

Jesper: Yes. Since I was a teenager, I've loved clothing and putting together outfits—so I'd call that passion. Then, some years ago, I discovered two content creators who inspired me to think about my style. 

Tony: And that's when it changed?

Jesper: Yes. And not long after, I created my own platform. Since then, I've wanted to pass on that same inspiration that I got.

Tony: What are your three favourite styling tips?

Jesper: First, find your fit. It's simply being aware of how it looks and feels and trusting your gut. That's it.

Second, keep colour shades neutral. A pair of purple trousers, an orange T-shirt, and a green hat are hard to pull off. But, on the other hand, black trousers, a black T-shirt and a beige jacket...

Third, go by the triple-B rule. Basic and Bold in a Balance. So, if you wear bold, checkered trousers, a basic T-shirt brings it together well.

Tony: How would you style your favourite Plain Units trousers?

Jesper: I'd style my Oscar 285 Black with black boots, a black t-shirt and a black leather jacket. I love those trousers—they're a pair of solid, well-made, straight-fit essentials.